The Top 11 Must-Have Amazon Seller Tools for New Sellers in 2021

Starting an Amazon business can be incredibly rewarding – but it can also be overwhelming, especially for newbies. With over 350 million products listed on Amazon.com alone, new sellers need every advantage they can get to research profitable products, optimize listings, and ultimately boost sales.

That‘s where Amazon seller tools come in. The right tools can automate and streamline many important but time-consuming tasks for sellers. However, with dozens of tools on the market, it‘s hard to know where to begin.

To help you start your Amazon journey on the right foot, we‘ve compiled this list of the top 11 Amazon seller tools every newbie needs in their toolkit. From product research to keyword optimization to inventory management, these tools will give you the insights and functionality you need to build a thriving Amazon business.

1. Jungle Scout – Product Research on Steroids

Jungle Scout is one of the most popular all-in-one Amazon seller tools – and for good reason. Its main claim to fame is the product database, which allows you to search Amazon‘s entire catalog and filter products by criteria like price, sales rank, revenue, and more. This is an incredibly powerful way to zero in on high-demand, low-competition product opportunities.

JS also includes other tools like keyword scout, supplier database, inventory manager, and sales analytics. Plans start at $49/month.

2. Helium 10 – The Swiss Army Knife of Amazon Tools

Like Jungle Scout, Helium 10 is a comprehensive suite of tools that covers product research, keyword research, competitor analysis, listing optimization, inventory management, and more. What sets it apart is the extremely powerful Magnet keyword research tool, which provides extensive data on search volume and ranking difficulty.

Helium 10 plans start at $37/month for a single user, with the $197/month Elite plan unlocking the full suite of tools. If you‘re serious about scaling your Amazon business, Helium 10 is an excellent investment.

3. Unicorn Smasher – Free Product Research Extension

On a budget? Unicorn Smasher is a 100% free Chrome extension that shows estimated monthly sales, revenue, and BSR for products – a great way to gather initial product ideas while browsing Amazon. It‘s not as full-featured as Jungle Scout or Helium 10, but it‘s still incredibly handy for the price. Just be aware that the data is not always 100% accurate since it relies on estimates.

4. CamelCamelCamel – Price and Sales Rank History Tracker

Successful Amazon sellers know that timing is everything. Prices and sales rankings fluctuate frequently, so it‘s crucial to track these metrics over time to spot trends and time your promotions. That‘s what CamelCamelCamel does – enter an ASIN and instantly see price and sales rank history charts. You can even set up price drop alerts to grab great deals for reselling.

5. AMZScout – Quick Product Analysis On the Go

Another excellent product research tool, AMZScout allows you to quickly view monthly sales, revenue,competition and more while browsing Amazon. It also offers a powerful Product Database with filters for niche research. The AMZScout Pro Extension is $44.99/month.

One neat feature is the integration with the AMZScout mobile app, which lets you scan product barcodes in-store to view the same data. This is extremely helpful for retail arbitrage sellers.

6. Keyword.io – Robust Keyword Research Tool

Choosing the right keywords is essential for making your products discoverable on Amazon. Keyword.io is a dedicated keyword research tool that uses Amazon autocomplete to generate hundreds of long-tail keyword ideas for any seed keyword. Results can be filtered by search volume, CPC bids, and SERP analysis to find untapped low-competition keywords.

Pricing is flexible with both monthly plans and lifetime options available.

7. RepricerExpress – Dynamic Automated Repricing

Prices change constantly on Amazon, so it‘s virtually impossible to manually keep up and stay competitive. That‘s why many sellers use automated repricers to dynamically adjust prices based on competitors‘ pricing and other factors.

RepricerExpress is one of the most popular solutions, allowing you to configure custom pricing rules, view in-depth live price data, and get insights to maximize your profit and buy box percentage. Plans start at $55/month after a 15-day free trial.

8. FeedbackFive – Automate Buyer-Seller Messaging

Reviews are one of the most important trust factors on Amazon. More reviews lead to better rankings and conversions. But getting reviews isn‘t always easy!

FeedbackFive streamlines the process with customizable email campaigns to automatically follow up with buyers and request seller feedback and product reviews. It‘s also useful for monitoring your reputation and resolving negative feedback. Plans start at $9.99/month after a 14-day trial.

9. Forecastly – Intelligent Inventory Management

Effective inventory management is critical for keeping items in stock while minimizing oversupply. Forecastly takes the guesswork out by analyzing your sales data and providing precise demand forecasting and restock suggestions.

It integrates with Amazon‘s ordering system so you can create POs in just a few clicks. Basic plans start at $49/month, with more expensive plans supporting multiple users and marketplaces.

10. SellerLabs Pro – Understand Your True Profitability

It‘s easy to track top-line sales, but figuring out your actual profits after Amazon fees,ad spend, production costs, shipping, and other expenses is much trickier. SellerLabs Pro makes it simple by showing you detailed Cost of Goods Sold (COGS) and net profit analytics for every SKU.

This ensures you have an accurate picture of your business‘s health based on real margins, not just vanity revenue totals. SellerLabs Pro starts at $49/month.

11. AMZFinder – Find and Manage Reselling Deals

For resellers, efficiently finding profitable deals is half the battle. AMZFinder turns your phone into a mobile scanning machine – just scan an item‘s UPC in-store and instantly see the real-time selling price, fees, and profit estimates on Amazon. You can also calculate your ROI and create custom filters and alerts for specific brands and categories.

After scanning, AMZFinder helps you list items on Amazon in seconds. The app also includes a handy inventory management system. AMZFinder starts at $29/month.

Choosing the Right Amazon Seller Tools

As you can see, there are a ton of great tools out there to help you start and grow your Amazon business. But which ones do you really need as a newbie?

If you‘re on a tight budget, start with the free tools like Unicorn Smasher and CamelCamelCamel. For affordable starter tools, AMZScout and Keyword.io are great choices at under $50/month.

As your business and budget grows, consider investing in more robust tools. Jungle Scout and Helium 10 are the best all-in-one solutions. Repricers, inventory management, and feedback automation become important as you scale.

Whichever tools you choose, remember that they are meant to supplement a strong overall business strategy, not be the strategy themselves. The most successful sellers combine powerful tools with their own smarts, creativity, and hard work.

Happy selling!

This post contains affiliate links, which means I may receive a commission if you click a link and purchase something that I have recommended. While clicking these links won‘t cost you any extra money, they will help me keep this site up and running!

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