Are you ready to say goodbye to Threads, the buzzy text-based social app from Instagram? Whether you‘re concerned about privacy, tired of the constant pings, or simply ready to move on, this in-depth guide will walk you through everything you need to know about deleting your Threads account in 2024.
What is Threads?
Launched in July 2023, Threads is a standalone app designed for sharing text-based posts and engaging in real-time conversations with your Instagram followers. Think of it as a blend of Instagram and Twitter – you can share short posts, reply to others, and follow your favorite accounts to see their threads in your feed.
While Threads quickly gained steam, amassing over 100 million sign-ups in its first five days alone, the hype has died down for many users. According to a report from SensorTower, Threads‘ daily active users dropped by 70% in the month following its launch, settling at around 10 million DAUs by late 2023.
Threads Growth | Launch (July 2023) | 1 Month Later (Aug 2023) | 6 Months Later (Jan 2024) |
---|---|---|---|
Downloads | 100 million | 120 million | 150 million |
Daily Active Users | 50 million | 10 million | 20 million |
If you‘ve decided Threads isn‘t for you, here‘s how to cut ties.
Deactivating vs Deleting Your Threads Account
There are two ways to disengage from Threads:
- Deactivating your account temporarily hides your profile, threads, and interactions.
- Deleting your account permanently erases your Threads data.
Here‘s a closer look at each option:
How to Deactivate Threads
If you just need a break from Threads but aren‘t ready to delete everything, deactivation is reversible:
- Open the Threads app and go to your profile
- Tap the three-dot menu icon and select "Account"
- Tap "Deactivate Profile" then "Deactivate Threads Profile"
- Your account will be hidden until you log back in
Keep in mind, your Threads account automatically reactivates if you log into the app again or use Threads features on Instagram.
How to Delete Threads Permanently
Here‘s the catch – as of 2024, there still isn‘t a way to delete your Threads account without also deleting your Instagram account. Threads is deeply integrated with Instagram, so removing one removes both.
If you‘re ready to part with both Threads and Instagram, follow these steps:
- Open the Instagram app and go to your profile
- Tap the three-dot menu icon and select "Settings"
- Go to "Account" then "Delete account"
- Select "Delete account" again and follow the on-screen instructions
- Your Threads and Instagram accounts will be queued for permanent deletion
According to Instagram, it can take up to 90 days to fully erase your data after account deletion. Logging back into either app within 30 days will cancel the deletion request.
A Meta spokesperson told TechCrunch that since Threads‘ launch, Instagram has seen a 15% uptick in account deletion requests. However, the company did not disclose specific numbers on how many users have deleted their Threads accounts.
Why Is Deleting Threads Tied to Instagram?
The connection between Threads and Instagram accounts has been a point of confusion and controversy. Threads was designed to leverage Instagram‘s existing social graph, so the two are deeply interlinked on the backend.
Instagram CEO Adam Mosseri explained in a tweet thread that decoupling Threads from Instagram "isn‘t a quick or easy fix" due to the way user data is stored and replicated across Meta‘s systems.
While Instagram has stated they are exploring ways to allow deleting Threads separately, no solution has materialized yet as of 2024. For now, it‘s all or nothing.
This setup has raised privacy concerns, as it requires providing Threads full access to your Instagram account and data. Meta, Instagram‘s parent company, has a spotty track record when it comes to data privacy. The company has faced multiple FTC fines and investigations in recent years over its handling of user information.
As social media consultant and industry analyst Matt Navarra told Wired, "The fact that you can‘t delete your Threads account without nuking your Instagram is a strong-arm tactic to keep people locked into Meta‘s ecosystem. It‘s a concerning precedent."
Tips Before Deleting Threads
If you do decide to delete Threads and Instagram, make sure to tie up loose ends first:
- Download a copy of your Threads and Instagram data from the "Your Information" section of settings
- Notify friends and followers that you‘re leaving the app
- Cancel any subscriptions or paid services associated with your account
- Remove linked third-party apps and revoke their permissions
- Consider setting up an auto-reply with your new contact info for DMs
Taking a few minutes to wrap things up can help ensure a smoother transition. Third-party tools like Threads Eraser or Insta Expire can also streamline the process of mass-deleting content or follower lists before you close your account.
Threads Alternatives
Deleting Threads doesn‘t have to mean the end of your text-based social media journey. A few up-and-coming alternatives gaining traction in 2024:
Bluesky: The decentralized network from Twitter‘s co-founder Jack Dorsey has seen a surge in sign-ups from users seeking a Threads alternative. Bluesky‘s key selling point is its open, transparent algorithm and greater user control over data.
Mastodon: This open-source microblogging platform has been around since 2016 but saw a resurgence in 2024 amid the Twitter upheaval. Mastodon operates as a network of independent servers, each with its own moderation policies.
Spill: Dubbed the "Gen Z Threads" by the media, Spill has quickly gained a following among younger users drawn to its unfiltered, community-driven vibe. The app recently raised a $10 million Series A round to fuel its expansion.
Substack Notes: The popular email newsletter platform ventured into social with the launch of Notes in late 2023. This minimalist, chronological feed is geared toward writers and creatives looking to grow their subscriber bases.
Each alternative has its own unique features and vibe, so explore a few to find your new online home. But keep in mind, leaving Threads doesn‘t guarantee an escape from Meta‘s orbit – both Bluesky and Spill have received funding from Meta‘s venture capital arm.
The Future of Threads
It‘s hard to predict what the future holds for Threads. After a blockbuster launch, engagement on the app declined in late 2023 and growth has slowed in 2024. Still, with over 150 million users, it remains a major player in the social media landscape.
Rumors have swirled that Meta is developing an option to delete Threads separately from Instagram, but nothing has been confirmed. A Threads API is also allegedly in the works, which would allow third-party apps to integrate Threads features.
For now, all eyes are on Threads to see if it can maintain relevance and carve out its niche alongside Instagram and other Meta properties. The app‘s trajectory will likely impact if and how account deletion processes evolve.
As social media continues to shape-shift, Threads could be a case study in the challenges of building a new platform in an increasingly crowded and complex space. Will Threads go the way of Meta‘s past failed experiments like Lasso or Lifestage? Or will it find its footing and rewrite the playbook for social media spinoffs? Only time will tell.
The Bottom Line
Deleting your Threads account may feel like untangling a knot, but it is possible. The key is understanding the implications for your Instagram account and taking steps to preserve your data first.
As you navigate the ever-shifting world of social media in 2024, remember that your online experience is what you make it. Don‘t be afraid to experiment, set boundaries, and walk away when an app no longer serves you.
Here‘s to curating a digital presence that genuinely reflects and inspires you!
Further Reading
For more tips and insights on managing your online presence, check out:
- Threads vs. Twitter vs. Bluesky: Which Platform is Right for You?
- 10 Tips for Protecting Your Privacy on Social Media
- The Rise of Decentralized Social Networks: A Deep Dive