Want to get more likes on your Facebook business page? You‘re not alone. With over 200 million businesses using Facebook pages to connect with their audiences, it‘s more important than ever to actively grow your page likes and engage your fans.
Getting more page likes has a compounding effect: the larger your audience, the more people will see and interact with your posts in their News Feed. Check out this table showing the potential organic reach at different page like milestones:
| Page Likes | Avg. Organic Reach per Post |
|---|---|
| 100 | 10-20 |
| 1,000 | 100-200 |
| 10,000 | 1,000-2,000 |
| 100,000 | 10,000-20,000 |
Source: Hootsuite
Fortunately, there are several ways you can leverage your WordPress website to cross-promote your Facebook page and make it easy for visitors to like your page in just a click or two. Here are 5 quick ways to get more Facebook likes using WordPress:
1. Add Facebook Like Buttons in Multiple Locations
The first step is to add Facebook Like buttons and boxes in prominent locations throughout your website. Don‘t make visitors hunt for them! Some high-visibility places to consider adding Like buttons include:
- Header or navigation bar
- Sidebar widgets
- Below blog posts and pages
- In popup campaigns
- On a dedicated social media page
Use a plugin like Smash Balloon to easily embed Facebook Like buttons and customizable Like boxes that showcase your page‘s number of likes, recent posts, and more.
Not only do Like buttons make it easy for people to like your page without leaving your site, but they also serve as social proof. When visitors see that their friends and other people have already liked your page, they‘ll be more likely to check it out themselves.
2. Embed Your Best Facebook Posts in WordPress
Another way to drive traffic from your website to your Facebook page is by embedding your top-performing posts directly in your WordPress content. This could be:
- Customer reviews and testimonials posted on Facebook
- Posts that preview a lead magnet or opt-in incentive
- Videos that perform well with your Facebook audience
- Posts celebrating company milestones or events
Embedding relevant Facebook posts not only shows visitors the kinds of valuable content you share on your page, but allows them to like and follow your page directly from the embedded post.
Use Smash Balloon‘s Custom Facebook Feed Pro to flexibly embed Facebook content in WordPress without messing with code. You can create customizable feeds of your latest page posts or hand-pick individual posts to display.
3. Run a "Like to Enter" Facebook Contest
Everyone loves a good giveaway, which is why running a contest that requires a Facebook page like as an entry method is one of the quickest ways to boost your audience. The better the prize, the more people will want to enter and like your page.
Use a tool like RafflePress to build your contest entry form and connect a "Visit Facebook Page" entry action. Publish your giveaway on a WordPress page or popup and promote it everywhere: email newsletters, website banners, social media posts, etc.
The key is offering a prize that your target audience will find valuable and relevant. Depending on your business, this could be:
- Product bundles
- High-value gift cards
- 1-on-1 coaching or consultation sessions
- Exclusive content or resources
- Travel or experience packages
Make sure to follow up with everyone who likes your page during the contest and nurture those relationships. Respond to their comments, invite them to subscribe to your email list, and keep providing the helpful content they‘re expecting from your page.
4. Optimize Your WordPress Content for Facebook Sharing
Every time someone shares your WordPress blog posts or pages on Facebook, it‘s an opportunity to gain new page likes from their network. But if your content doesn‘t have an eye-catching title, description, and image, people scrolling through the Facebook News Feed are likely to keep on scrolling.
Fortunately, WordPress makes it easy to customize the title, description, and image that appears when your content is shared on Facebook and other social networks. This is called Open Graph (OG) meta data, and it can mean the difference between earning a click and a new page like vs being ignored.
Image Source: Smash Balloon
Some WordPress themes and SEO plugins will automatically generate OG meta data, but you should still manually review and customize it before publishing new blog posts. Think about what title will grab attention in the News Feed and make sure your featured image is clear and high-quality.
Taking the extra time to optimize your WordPress content for Facebook sharing can improve your click-through rates and make your content more likely to go viral. Plus, you can add a call-to-action in your OG description like "Like our page for more tips like this!"
5. Use Facebook Page Insights to Inform Your WordPress Content Strategy
Finally, don‘t forget to regularly check your Facebook Page Insights to see which types of content and topics resonate most with your audience. Go to your page and click on Insights in the left menu to access data like:
- Actions on page (likes, follows, unfollows, etc.)
- Page views
- Post reach and engagement
- Audience demographics and location
Look for patterns in your best-performing posts, such as:
- Post format (link, image, video, text)
- Topic and keywords
- Sentiment (positive, negative, neutral)
- Time and day published
- Use of emojis or hashtags
Use these insights to plan your upcoming blog post topics and format. If you see that Facebook videos discussing a certain topic get high engagement, then try writing an in-depth WordPress blog post about that topic and embed the video for added value.
When your Facebook page and WordPress site have a consistent content strategy, your audience will come to rely on you as their go-to resource no matter which platform they‘re using. Over time, that brand affinity will translate to better organic reach, higher conversion rates, and a thriving community of fans and customers.
Frequently Asked Questions
How often should I post on my Facebook page?
Aim to post on your Facebook page at least 3-5 times per week, but prioritize quality and consistency over quantity. It‘s better to publish one well-crafted post per week than 5 sloppy ones. Use Facebook Insights and your audience engagement to find the optimal posting schedule for your brand.
What‘s the best time to post on Facebook?
The best time to post on Facebook varies depending on your audience and industry. Common peak times are weekday afternoons and evenings, but you‘ll need to test different posting times to find what works best for your page. Use the "When Your Fans Are Online" report in Page Insights to see when your fans are most active.
How can I get more organic reach on my Facebook page posts?
With the decline of organic reach in recent years, you‘ll need a multifaceted approach to get your Facebook page posts seen by more people:
- Post valuable, relevant content that sparks engagement
- Use eye-catching images and videos
- Ask questions and use other engagement prompts
- Cross-promote your posts on your website and other channels
- Run Facebook ads to reach new audiences
- Partner with relevant influencers and brands for wider exposure
- Optimize your post timing and frequency based on Insights data
Building a steady stream of organic traffic from Facebook to your WordPress site takes time and consistency, but the clicks and leads are well worth the effort.
By using these 5 quick tips to make your WordPress site a Facebook like-generating machine, you‘ll be well on your way to growing an engaged and profitable Facebook audience for your business.
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