How to Display Your Subscriber Count in WordPress (2024 Guide)

Hey there! If you‘re looking to establish authority and build trust with your website visitors, showcasing your subscriber and follower counts is a great tactic.

Picture this: a new visitor lands on your site for the first time. They‘re not sure whether to stick around and explore… until they notice your impressive social stats. "Wow, 50K YouTube subscribers? This person must really know their stuff!"

Instantly, your credibility shoots up. Your visitor is now much more likely to view you as an expert, sign up for your email list, or make a purchase. That‘s the power of social proof!

In fact, studies have shown that displaying social proof like subscriber counts can boost conversions by over 15%. For example, the marketing software company Basecamp saw a 102% increase in conversions when they added a tiny social proof element.

So if you want more subscribers, leads, and sales, displaying your follower numbers is a no-brainer. But how exactly do you set it up on your WordPress site?

Don‘t worry, I‘ve got you covered. In this ultimate guide, I‘ll show you four easy methods to display your subscriber counts from platforms like YouTube, Facebook, Twitter, and your email list.

Whether you‘re a total WordPress beginner or a seasoned pro, you‘ll walk away with the knowledge and tools to start leveraging social proof like a boss.

Let‘s dive in!

Method 1: Use a WordPress Plugin to Display Follower Counts

By far the easiest way to display subscriber counts on your WordPress site is by using a dedicated plugin. With the right plugin, you can pull in follower stats from multiple platforms and display them in a professional-looking format with just a few clicks.

Here are a couple of the best plugins for the job:

Spotlight – Social Proof Notifications & Widgets

Spotlight is a powerful social proof and notification plugin that makes it a breeze to show off your follower counts.

Simply connect your social accounts and Spotlight will automatically sync your stats and display them on your site. You can create notification popups, floating bubbles, inline follower boxes, and more.

One standout feature of Spotlight is the ability to combine multiple social accounts into one impressive total. So if you have 10K Instagram followers, 5K YouTube subscribers, and 3K Facebook fans, Spotlight can display "18,000+ followers" for maximum impact.

The designs are also highly customizable, allowing you to match your site‘s branding. Plus, Spotlight comes with built-in analytics so you can see how your social proof is impacting your bottom line.

Pricing starts at $49/year for a single site license.

MyStickyElements – Social Proof & Floating Bars

MySticky Elements is another great plugin for adding floating social proof elements to your WordPress site.

With MyStickyElements, you can create beautiful floating notification bars and boxes that display your subscriber counts (along with clickable icons).

The plugin supports 20+ social networks and integrates with popular email marketing tools. You can even show the number of people currently viewing a page for added FOMO effect.

MyStickyElements is highly rated with over 60,000 active installations. It‘s also more affordable than Spotlight, with plans starting at $25/year.

To set up either of these plugins:

1. Purchase and install the plugin on your WordPress site
2. Connect your social accounts and configure your display settings
3. Copy the provided shortcode and paste it where you want your follower counts shown
4. Save and marvel at your beautiful new social proof!

Using a WordPress plugin is definitely the quickest and easiest way to display impressive follower counts, especially if you want to combine stats from multiple sources. However, you can also use the following methods to display individual platform counts for free…

Method 2: Embed Your YouTube Subscriber Count

If you‘re a YouTuber, showcasing your channel‘s popularity can work wonders for your credibility. Here‘s how to manually embed a YouTube subscriber count on your WordPress site:

1. Sign in to YouTube Studio
2. In the left menu, click "Customization" and then "Basic info"
3. Scroll down to "Subscriber count" and click "SHOW"
4. Select your subscriber count display settings
5. Copy the provided embed code (it should look something like this):

   <div class="g-ytsubscribe" data-channelid="YOUR_CHANNEL_ID_HERE" data-layout="default" data-count="default"></div>

6. On your WordPress site, open up the post/page editor
7. Click the "+" icon to add a new block
8. Search for and select the "Custom HTML" block
9. Paste your YouTube embed code into the block
10. Save/publish and you‘re done! Your live YouTube subscriber count should now appear on your site

Here‘s an example of how it might look:

Pro tip: Place your YouTube subscriber count somewhere prominent like your homepage hero section or sidebar. This way visitors will see it immediately without having to scroll.

Method 3: Display Your Facebook Page Fan Count

Facebook is the world‘s largest social network with over 2.9 billion monthly active users. Showing that your business has a thriving presence there is a great way to build trust.

Here‘s how to add your Facebook fan count to WordPress:

1. Go to the Facebook Page Plugin page
2. Enter your Facebook Page URL
3. Check the box to "Display friend‘s faces" and adjust the other optional settings
4. Copy the provided iframe code
5. In your WordPress dashboard, navigate to the post/page where you want to display your count
6. Add a new "Custom HTML" block and paste the code
7. Publish and rejoice!

Your Facebook Page plugin will look something like this:

<iframe src="https://www.facebook.com/plugins/page.php?href=https%3A%2F%2Fwww.facebook.com%2Ffacebook&tabs=timeline&width=340&height=500&small_header=false&adapt_container_width=true&hide_cover=false&show_facepile=true&appId" width="340" height="500" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share"></iframe>

Not only does this display your total page likes, but it also shows your latest posts and lets visitors engage with your page right from your site. Neat!

Method 4: Show Your Email Subscriber Count

For most online businesses, your email list is your most valuable asset. Showcasing the size of your list is an excellent way to convince on-the-fence visitors to join the club.

The exact steps to display your email subscriber count depend on your email marketing platform. But in general, it looks like this:

1. Log in to your email marketing tool (e.g. Mailchimp, ConvertKit, etc.)
2. Navigate to your audience insights/statistics
3. Look for your total subscriber number
4. Copy this number
5. Open up the WordPress post/page where you want to display it
6. Type something like "Join [subscriber #] happy subscribers!"
7. Aim for the wording to sound impressive yet conversational
8. Publish your changes

For example, the landing page for my email course says:

"You‘ll be in good company. Over 21,947 ambitious bloggers have already taken this free course!"

Adding the specific number of students makes it feel more real and credible than just saying "thousands of bloggers."

Here are instructions for displaying your subscriber count from a few popular email marketing services:

Mailchimp

1. Click the "Audience" tab in your Mailchimp dashboard
2. Your total subscriber count is shown in the "Overview" section
3. Copy this number and add it to your WordPress site as described above

ConvertKit

1. Go to "Subscribers" and click "Insights"
2. Your current total number of subscribers is shown in the main graph
3. Grab this number and plop it into WordPress!

Constant Contact

1. Navigate to the "Contacts" page
2. Look for the number next to "Active Contacts"
3. Copy and paste this number into your chosen WordPress location

Pro tip: Place your email subscriber count near your signup forms for best results. When visitors see how many others have already signed up, they‘ll feel more confident joining your list.

Frequently Asked Questions

Before we wrap up, let‘s address some common questions about displaying subscriber counts in WordPress:

1. Will displaying my small follower count hurt my credibility?

I get it – when you‘re just starting out, you may worry that showing your modest follower numbers will make you look amateur. But here‘s the thing: you‘ve gotta start somewhere!

Even if you "only" have 100 email subscribers or 500 YouTube followers, that‘s still 100 or 500 real people who have chosen to follow you. There‘s nothing embarrassing about that. Go ahead and show it off with pride!

2. How often should I update my displayed subscriber counts?

If you‘re using a plugin like Spotlight, your counts will update automatically in real-time. But if you‘re manually embedding or typing out your numbers, I recommend updating them at least once per month.

Make it part of your regular maintenance routine, like checking Google Search Console or running backups. That way your counts will never get too stale or inaccurate.

3. Can I display follower counts from lesser-known platforms?

Absolutely! While these tutorials focused on the big guns like Facebook and YouTube, the same principles apply to other networks.

For example, if you have a large Snapchat following, you could screenshot your audience insights and add the image and total follower count to your site. Or if you have an engaged Telegram community, display the member count for social proof.

Any platform where you‘ve built up a following is fair game – just make sure it‘s relevant to your niche and target audience.

4. How can I display TOTAL followers across platforms?

If you want to pack the most punch possible, consider displaying one big aggregate number with your follower counts from multiple platforms combined.

For example: "Join 75,000 fans and followers across YouTube, Instagram & our email list!"

To calculate this total number, simply add up your subscriber counts from each individual platform.

You can also use a plugin like Spotlight to automatically combine multiple follower sources into one total for the most up-to-date and accurate number.

Start Leveraging Social Proof Today

Whew, that was a lot of info! Let‘s quickly recap the key points:

• Displaying social proof like subscriber counts can have a huge positive impact on your website conversions and credibility
• There are 4 main ways to show subscriber counts on your WordPress site:
  1. Using a social proof plugin
  2. Manually embedding a YouTube subscriber count
  3. Adding a Facebook Page plugin
  4. Typing out your email list size
• Always place your follower numbers in prominent, relevant locations (like near signup forms)
• Don‘t be shy about showing off your stats from the start! Even small numbers are better than none
• Update your displayed counts regularly and consider aggregating across platforms for maximum impact

Now it‘s time for you to put this info into action.

Choose the subscriber stat that you‘re most proud of – whether it‘s YouTube, Facebook, Twitter, Instagram, or your email list size. Then use one of the methods above to add that number to your WordPress site in 3 key places this week.

I want to challenge you to think big and aim high with your social proof. Don‘t play small!

Remember, showing your subscriber count isn‘t about bragging or stroking your ego. It‘s about generously helping your visitors determine whether you‘re the real deal.

So go ahead and flaunt those hard-earned follower numbers! Your future fans (and bank account) will thank you.