How to Skyrocket Your Blog Traffic by Sharing Your Posts Like a Pro

Hey there, fellow blogger! You put your heart and soul into every post you publish, pouring your insights and expertise onto the page.

But are you putting the same effort into sharing that content? If your blog posts aren‘t getting the traffic they deserve, it might be time to level up your content promotion skills.

Because here‘s the thing – it doesn‘t matter how epic your blog post is if no one sees it. In a crowded online landscape, you can‘t just publish and pray. You need a clear strategy to get your content in front of the right eyeballs.

As a WordPress expert who‘s been in the blogging game for over a decade, I‘ve tried pretty much every content sharing tactic under the sun. Some were total duds (I‘m looking at you, Google+). But others have been game-changers for growing my blog audience.

In this ultimate guide, I‘m going to share the four most effective ways to share your blog posts in 2023 and beyond. These are the exact tactics I‘ve used to:

  • Grow my email list by 500% in one year
  • Get over 100,000 blog pageviews per month
  • Land features on major sites like Forbes and HuffPost
  • Generate a steady stream of leads and sales from my blog content

Whether you‘re a total newbie or a seasoned pro, this guide will give you a proven roadmap you can apply to your own blog right away.

Get ready to watch your blog traffic, subscribers, and revenue soar as we dive into the four pillars of blog post promotion:

1. Use Browser Push Notifications to Alert Subscribers Instantly

What if you could notify your blog readers about new posts the minute you hit publish – even if they‘re not on your site? That‘s the power of browser push notifications.

Think of them like text messages from your blog. These clickable pop-ups show up in the corner of your reader‘s screen, grabbing their attention with a direct alert about your latest content.

The stats don‘t lie – websites using push notifications boost traffic by up to 25%. Plus, people opt in to push notifications at 2-3x the rate of other types of subscribers.

Implementing push notifications on your WordPress site is a snap with the OneSignal plugin. Just install it, customize your prompts, and new blog posts will automatically send out to subscribers.

OneSignal also lets you segment subscribers based on interests, location, and activity so your notifications reach the people most likely to engage.

OneSignal FeatureBenefit
Automatic notifications for new postsSave time by eliminating manual sending
Audience segmentationBoost click-through rates with targeted messages
Scheduled notificationsDeliver alerts at optimal times for your audience
Real-time analyticsTrack views, clicks, and conversions from each notification

OneSignal is free for up to 30,000 web push subscribers, so it‘s a no-brainer to start building your list. The sooner you enable push notifications, the faster you‘ll grow a direct line to your blog audience.

Tips to Maximize Push Notification Impact

  • Use curiosity-inducing headlines that mention the value readers will get from clicking
  • Keep copy concise – aim for 40 characters max for titles, 60 for body text
  • Always include a strong, mobile-friendly image
  • A/B test different variations to see what gets the most engagement
  • Create unique segmented messages for high-value subscribers like customers

2. Build Buzz With a Blog Post Launch Email

When someone trusts you with their email address, they‘re raising their hand to hear from you. Your email list is one of your most valuable owned marketing assets for driving blog traffic.

In fact, email is 40 times more effective at customer acquisition than social media according to a study by McKinsey & Company.

The key is crafting newsletters people actually look forward to opening. That starts with a killer subject line that piques interest without overpromising. Some formulas that work well for blog launch emails:

  • [New Post] Your Burning Question Answered
  • Just Published: Ultimate Guide to Desired Result
  • Best Practices for Achieving Goal (Steal This Checklist)
  • X Quick Tips to Solve Pain Point

Once you hook readers with the subject, use the body of the email to sell the click. Give a teaser of the value you deliver in the post and make it crystal clear how the reader will benefit from checking it out.

One technique I like is to pretend I‘m writing to a close friend who I know would love what‘s in the post. This keeps the tone conversational and focused on the reader vs. talking about myself.

I‘ll also often include a P.S. that hints at an extra treat waiting in the blog post, like a content upgrade, exclusive discount, or piece of premium content. It‘s that little nudge that can push readers over the edge to click through.

To streamline blog launch emails, I recommend using an email service provider (ESP) that integrates directly with WordPress like MailPoet or ConvertKit. This lets you automatically send new post notifications as soon as you publish, so you‘re not manually duplicating content.

Most ESPs provide performance data like open rates, click-through rates, bounces, and unsubscribes so you can see how your blog emails stack up to industry benchmarks:

MetricAverage for Media & Publishing Vertical
Open Rate22%
Click-Through Rate4.6%
Click-to-Open Rate14%
Unsubscribe Rate0.1%

Source: Campaign Monitor

Use this data to spot areas for improvement and run tests to optimize your emails. Something as simple as personalizing the subject line with the subscriber‘s name can lift open rates by 50%.

3. Boost Social Media Sharing With Custom Graphics

Social networks make it ridiculously easy to get your blog content in front of fresh eyes. The trick is standing out in a sea of competing posts and inspiring people to engage.

One surefire way to grab attention? Unique visuals. Tweets with images get 150% more retweets than text-only posts. And Facebook posts with images see 2.3x more engagement.

That‘s why for every blog post I create, I design a set of branded promo graphics optimized for each key social network. This extra step takes a bit more time, but it‘s so worth it for the extra exposure and polish it adds to my feed.

Some social media image specs to keep in mind:

PlatformOptimal SizeMax File SizeFormat
Facebook1200 x 628 pixels30 MBPNG or JPEG
Twitter1024 x 512 pixels5 MBPNG, JPEG, or GIF
LinkedIn1200 x 628 pixels5 MBPNG, JPEG, or GIF
Instagram1080 x 1080 pixels30 MBPNG or JPEG
Pinterest1000 x 1500 pixels10 MBPNG or JPEG

Tools like Canva and Adobe Spark make it easy to crank out stunning social media graphics, even if you‘re not a designer. Start with a template, then customize it with your blog‘s color palette, fonts, and logo.

Make sure to add the post title or key takeaway directly on the image in a large, easy-to-read font. Many people will see your graphic in their feed without context, so it needs to communicate value at a glance.

When you share the post on social media, pull out a juicy quote or statistic from the post to use as the caption. Tag any influencers or brands you mention to increase the chances they‘ll amplify the post to their own followers.

It‘s also a good idea to pin your latest blog post to the top of your social profiles so it‘s the first thing new visitors see. This keeps the post visible even as you share other content.

Social Media Sharing Tips

  • Optimize your blog‘s open graph tags so your post is shared with the right image and description
  • Install a social media scheduling tool like MeetEdgar or SmarterQueue to automate posting at the best times
  • Reshare popular posts multiple times with different images and captions to reach new people
  • Engage with people who comment on or share your post – this boosts the algorithm
  • Join relevant Facebook groups and share your post when appropriate to reach niche audiences

4. Get in Front of New Audiences With Content Syndication

Is your blog content so valuable that other sites would jump at the chance to republish it? Then you‘re missing out if you‘re not syndicating your posts on high-traffic third-party platforms.

Syndication is when you grant other domains permission to re-post your content with attribution and a link back to the original. It‘s a win-win – they get awesome content to share with their audience, while you get a surge of referral traffic and backlinks.

Some of the most popular content syndication sites include:

  • Medium
  • Flipboard
  • Business2Community
  • Social Media Today
  • The Good Men Project
  • Thrive Global

The key is to wait 1-2 weeks after your original post goes live to syndicate it, so Google indexes your site as the original source. This ensures you get the SEO credit.

I like to syndicate my posts on 2-3 different sites for maximum reach without creating duplicate content issues. To keep things aboveboard, set up a rel=canonical tag on the syndicated version that points back to the original URL on your site.

Many syndication sites also let you include a custom CTA and links within the body of the post. Use this to drive traffic to related content on your blog, build your email list, or promote a product.

Syndication PlatformMonthly VisitorsDomain Authority
Medium85 million95
Flipboard145 million91
Business2Community8.8 million81
Social Media Today1.4 million81

Sources: SimilarWeb, Ahrefs

As you can see, these are high-authority domains that can send a ton of qualified traffic to your blog if you play your cards right. Just make sure the syndication site is a good fit for your niche and target audience before submitting your post.

Content Syndication Tips

  • Create a spreadsheet to track which posts you‘ve syndicated where and the results
  • Tweak the headline to align with the syndication site‘s style and audience
  • Add internal links to other relevant posts on your blog to keep readers engaged
  • Respond to comments on the syndicated post to build relationships with new readers
  • Analyze referral traffic in Google Analytics to see which syndication sites drive the most visits

There you have it – four powerhouse ways to share your blog posts and explode your reach. Remember, promotion is just as important as the content creation itself.

The biggest thing is to stay consistent. Make sharing a non-negotiable part of your process every time you publish. Treat it like brushing your teeth – sure, you could skip it, but you‘d be sabotaging your own success.

Start with one tactic and add others as you get more comfortable. Before you know it, you‘ll be a blog post sharing machine, pulling in new raving fans on autopilot.

So don‘t let those incredible posts languish unseen. Get out there and share the heck out of them using the blueprint laid out in this guide. Trust me, your future blog traffic will thank you.

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