Hey there, fellow WooCommerce store owner! Are you ready to supercharge your sales in 2023? One surefire way to do that is by creating a custom cart page that‘s optimized for conversions.
Now, I know what you might be thinking. "But I‘m not a developer! I can‘t code my own cart page from scratch." Well, guess what? You don‘t have to! With the right tools and techniques, anyone can create a high-converting custom WooCommerce cart, no coding skills required.
In this post, I‘m going to walk you through two easy methods to build a bespoke cart page that will skyrocket your store‘s conversion rates. Plus, I‘ll share some juicy stats and insider tips to help you squeeze even more revenue out of every visitor. Sound good? Let‘s dive in!
Why You Need to Customize Your WooCommerce Cart Page
First things first, let‘s talk about why customizing your cart page is so important. Here are a few key reasons:
The default WooCommerce cart is generic and unoptimized. Out of the box, the standard WooCommerce cart page is fairly barebones. It lacks visual appeal, brand personality, and persuasive elements. Basically, it‘s not doing you any favors in the conversion department.
A custom cart lets you tailor the design and copy to your unique audience. Different shoppers respond to different aesthetics and messaging. By building your own cart page, you can create an experience that resonates with your specific target customer and guides them towards that coveted "Place Order" button.
You can add conversion-boosting features and information. With a custom cart, you have the freedom to include all sorts of elements designed to reduce abandonment and increase average order value. I‘m talking trust badges, countdown timers, product recommendations, FAQs, and more. The sky‘s the limit!
Still not convinced? Check out these eye-popping stats:
- The average cart abandonment rate across industries is a whopping 69.57% (Baymard Institute)
- 61% of customers read online reviews before making a purchase decision (Invesp)
- Countdown timers can create a 9% lift in conversion rates (Sleeknote)
In other words, a well-crafted cart page can literally make or break your ecommerce success. So, what are you waiting for? Let‘s learn how to create your own custom WooCommerce cart!
Method 1: Design a Bespoke Cart Page with SeedProd (No Code Required)
My top recommendation for building a custom WooCommerce cart page, hands down, is SeedProd. SeedProd is the most popular drag-and-drop landing page builder for WordPress, and it comes with full WooCommerce support.
Why do I love SeedProd so much? It makes designing professional-looking pages an absolute breeze, even if you‘re not tech-savvy. The visual editor is super intuitive, with no confusing settings or unintelligible jargon. Just point, click, and create!
Plus, SeedProd comes loaded with 100+ pre-built templates, including several made specifically for ecommerce. So you never have to start from a blank slate, unless you really want to.
Here‘s how to use SeedProd to build your custom WooCommerce cart page in 6 simple steps:
Install and activate SeedProd on your WordPress site. If you‘re not sure how, just follow these instructions from WPBeginner.
Create a new page and choose a template. From your WordPress dashboard, head to SeedProd > Pages and click the "Add New Landing Page" button. You can filter templates by "eCommerce" to find a suitable starting point, like the "WooCommerce Checkout" layout.
Customize your cart design in the visual editor. Time for the fun part! Use SeedProd‘s drag-and-drop blocks to build out your ideal cart layout. Be sure to add your logo and brand colors for a cohesive look.
Include persuasive and helpful elements. Remember those conversion-boosting features I mentioned earlier? Now‘s the time to incorporate them! Add customer reviews, security badges, benefit-focused copy, related product blocks, and more.
Optimize your calls-to-action (CTAs). Your CTA buttons are the most critical component on your cart page. Make them stand out with contrasting colors and clear, compelling copy. Avoid generic phrases like "Submit" in favor of personalized, action-oriented wording.
Preview, test, and publish! Before going live, preview your cart page on different devices to ensure it looks and functions as intended. You may also want to run a few usability tests or get feedback from colleagues. When you‘re confident it‘s ready for prime time, hit that "Publish" button!
Customizing your WooCommerce cart with SeedProd is seriously that easy. You can knock out an on-brand, conversion-optimized design in a matter of minutes.
Method 2: Add a Sliding Side Cart with CartFlows
Not sold on creating a whole separate cart page? No worries – there‘s another approach you can try. With the CartFlows WooCommerce plugin, you can add a nifty sliding side cart to your store instead.
What‘s a sliding cart, you ask? Essentially, it‘s a mini cart preview that appears when a shopper clicks on their cart icon. It slides in from the side of the screen, without redirecting them to a new page.
Sliding side carts are incredibly convenient for customers. They can easily view their order subtotal and edit quantities as they go, without having to navigate back and forth between pages. This makes for a smoother, more user-friendly shopping experience.
Sounds pretty sweet, right? Here‘s how to set up a sliding cart with CartFlows:
- Install the free CartFlows plugin from the WordPress repository.
- In your WordPress dashboard, go to CartFlows > Settings. Configure your preferred trigger position and choose whether to automatically open the cart when an item is added.
- Still under CartFlows > Settings, click on the "Style" tab. Here, you can customize the appearance of your sliding cart to match your brand aesthetic. Change the color scheme, borders, button styles, and more.
- If you want to get even fancier with your design, you can add custom CSS under CartFlows > Checkout > Custom Script.
- Preview your shiny new sliding cart and make any final tweaks. You‘re all set!
The sliding side cart method is ideal for streamlining your store‘s shopping flow and reducing friction. It keeps the cart top-of-mind without being obtrusive or disrupting the browsing experience. Definitely give it a try if you want to make impulse purchases quicker and easier!
Bonus: 5 More Ways to Boost Cart Conversions
Designing a more user-friendly cart page is a fantastic start. But if you really want to move the needle on conversions, you need a holistic strategy. Here are five more ways to optimize your WooCommerce cart for maximum revenue:
Set up abandoned cart recovery emails. Did you know that nearly half of all abandoned cart emails get opened, and over a third of clicks lead to purchases? (Moosend) Tools like CartBoss or AutomateWoo make it easy to send automated reminders and bring back shoppers who ghost.
Offer multiple trusted payment options. The more flexibility you give customers to pay their preferred way, the better. Consider accepting digital wallets, PayPal, and even "buy now, pay later" options like Affirm or Klarna.
Display thumbnail images and short descriptions. Including a small product photo and brief summary helps reinforce the value of each item in the customer‘s cart. It‘s also a safeguard against ordering the wrong thing by mistake.
Provide thumbnail images of each product. A small visual representation helps reinforce the value of each item in the customer‘s cart. It also gives them confidence they didn‘t accidentally add the wrong thing.
Allow customers to edit quantities in the cart. Don‘t make folks click all the way back to the product page just to adjust their order amount. Include + and – buttons right in the cart for faster modifications.
Show a progress bar with clear next steps. A visual progress indicator motivates customers to keep moving through your conversion funnel. Use labels like "Cart > Shipping > Payment > Review" so they always know what‘s coming next.
These are just a few ideas to get your wheels turning. For even more expert tips, head over to the WooCommerce blog and search for "cart optimization". They have a wealth of resources to help you extract more revenue from every single website visitor.
Ready to Build Your Revenue-Boosting WooCommerce Cart Page?
Phew, that was a lot to take in! But I hope this guide has shown you just how easy and impactful customizing your WooCommerce cart can be. Whether you choose to build a separate optimized cart page or add a handy sliding side cart, you‘re well on your way to higher conversions and happier customers.
Remember, your cart is one of the most critical steps in your ecommerce sales funnel. A few simple tweaks can make a world of difference in your bottom line. So don‘t be afraid to experiment, test, and continually refine your approach.
If you‘re hungry for more ways to skyrocket your WooCommerce sales, check out our roundup of the 30 best WooCommerce plugins for 2023. It‘s packed with tools for conversion optimization, marketing automation, personalization, and more.
Got any questions about building a higher-converting WooCommerce cart? Have a conversion hack to share? Let me know in the comments below!
Now get out there and design a cart page your customers (and your wallet) will love. Happy selling!
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