Want to get more press coverage, land sponsorships, and attract partners? One of the most powerful tools to have in your arsenal is a knockout media kit page on your WordPress website.
A media kit, also known as a press kit, is a pre-packaged set of promotional materials that provides all the key details about you and your brand. It makes it quick and easy for journalists, podcasters, potential collaborators, and others to learn about you and access crucial assets they need to feature you.
But what exactly should a media kit include? How do you create one in WordPress? And once it‘s live, how do you make sure the right people see it?
Never fear, intrepid WordPress user – we‘ve got you covered. In this monster guide, we‘ll walk you through the process of crafting and launching your very own media kit page from start to finish. You‘ll learn:
- The essential (and nice-to-have) elements of a media kit
- Step-by-step technical instructions to set up your WordPress media kit page
- Design tips to make your page pop
- Promotion tactics to get your media kit in front of the right eyeballs
- Real-world examples and expert insights to inspire you
By the end of this guide, you‘ll be fully equipped to create a media kit page that wows visitors and opens up exciting opportunities for your brand. Let‘s dive in!
Why You Absolutely Need a Media Kit Page
First things first: why should you even bother creating a media kit page? Is it really worth the time and effort?
We can say from experience: YES, 1000% yes. Having a dedicated, well-crafted media kit page offers major benefits:
It positions you as a serious, professional brand. By having all your key info and assets organized and ready to go, you show that you‘re prepared for prime time.
It makes journalists‘ and influencers‘ jobs way easier. Writers and content creators are always on the hunt for story ideas and sources. A media kit gives them everything they need to quickly decide if you‘re a good fit and create content about you.
It opens the door to sponsorships and partnerships. Brands looking for collaborators want to see at a glance who you are, who you reach, and what you offer. Your media kit page serves as your digital sales sheet.
Need proof? Check out these stats:
- According to a survey by Cision, 71% of journalists say they visit a brand‘s website when researching a story – and the media page is one of the first places they look.
- 42% of publishers and bloggers say the #1 thing that would make their job easier is access to a complete media kit, found a report by Marketwired.
- A study by Blog Meets Brand revealed that 81% of influencers expect to find media kit info on a company‘s website before agreeing to a partnership.
In other words: if you want to be taken seriously and land coveted media placements and deals, a media kit page is non-negotiable. Now let‘s talk about exactly what should go in it.
Anatomy of a Winning Media Kit Page
While the specific contents of a media kit will vary a bit based on your unique brand, there are a few universal must-haves:
Engaging brand story: Start with a concise but powerful overview of who you are, what you do, and why it matters. Give readers a sense of your personality, mission, and unique value proposition.
Founder/team member bios and photos: Include professional headshots and brief, interesting bios of key players on your team to humanize your brand and give journalists characters to latch onto.
Company highlights and stats: Impress readers with your most noteworthy achievements, accolades, and numerical proof points, like revenue, customers served, etc. Don‘t be shy – this is the place to humblebrag!
Notable press mentions: If you‘ve been featured in the media before, showcase those logos and excerpts prominently. This third-party validation demonstrates your newsworthiness.
Audience data and demographics: Provide a robust snapshot of who your audience is, including stats like monthly website visitors, email subscribers, social media followers, and any demographic or psychographic insights you have.
High-res visual assets: Make it stupid easy for people to grab your logo, executive headshots, product photos, and other brand visuals in a variety of formats. Provide clear guidelines for use too.
Contact info: Don‘t make people hunt for how to get in touch with you! Provide the name and direct contact details (email, phone) for the appropriate PR contact on your team.
In addition, depending on your specific goals, you may also want to include:
- Advertising and sponsorship options, with rates and specs
- Product fact sheets and sell sheets
- Upcoming events and trade shows you‘re participating in
- Clients or customers you‘ve worked with
- User testimonials or case studies
- Business model details and funding/investor info
- Links to product demos or free trials
When deciding what to include, put yourself in the shoes of your target audiences. What info and assets would a journalist need to write a compelling story about you? What would a potential sponsor need to see to understand the value of partnering with you?
Pro Tip: Keep different versions of your media kit tailored to different audiences and goals. You might have a condensed version for general public viewing and more in-depth versions for serious media and partner inquiries.
Step-by-Step Guide: How to Create Your WordPress Media Kit Page
Now that you know what to include in a media kit, let‘s walk through how to actually create the page on your WordPress website. We‘ll break it down into simple steps any WP user can follow.
Step 1: Decide where your media kit will live
You have two main options for where to put your media kit:
Create a dedicated "Media Kit" page. The simplest option is to create a new page (Pages > Add New) specifically for your media kit. Choose a clear title like "Media Kit," "Press Room," or "Press Kit."
Create a media kit section with multiple pages. If you want to get fancy, you can create a whole section of your site for press-related content, with your media kit as the main page and subpages for press releases, awards, etc. To do this, you might create a custom post type or use a page hierarchy.
There‘s no right or wrong answer – it depends on the depth of content you want to provide. If in doubt, start with a single page and expand later as needed.
Step 2: Build your page with blocks or a page builder
Now it‘s time to actually create your page content! Depending on your WordPress setup, you‘ll either use:
- The native WordPress block editor (Gutenberg)
- A page builder plugin like Elementor or Divi
- Custom HTML/CSS (for coders)
If you‘re using the block editor, you can mix and match blocks like paragraphs, columns, media & text, buttons, tables, etc. to lay out your content.
Page builders offer even more customization, with drag-and-drop interfaces and pre-built templates. Many page builder plugins also offer media kit templates you can customize.
Not sure which to use? Blocks are the most basic and beginner-friendly, while page builders provide more design flexibility. And if you‘re comfy with code, custom HTML gives you total control. Choose the method that best fits your skills and needs.
Step 3: Add key media kit sections
Using your preferred editor, start building out the key sections of your media kit page:
Engaging intro: Draw readers in with a catchy headline and 1-2 paragraph intro summarizing your brand story, mission, and unique value prop.
Team bios: Create a gallery of team member photos (use the Gallery block, lightbox plugin, or custom HTML). For each bio, include name, title, and a few fun facts or achievements. Keep text snappy and skimmable.
Press mentions: Use a logo grid or logo wall to display as seen in logos. Show excerpts in block quotes to add visual interest. Link to full coverage where possible.
Highlights and stats: Use number counters, progress bars, or custom visuals to make your key stats pop. Organize highlights in a tidy list with brief descriptions.
Audience data: Bring your audience stats to life with colorful charts, graphs, maps, or infographics. Provide sources and timeframes to add credibility.
Downloads: Create a section with clear buttons or links to download visual assets, press releases, and other docs. Include a table with file types, dimensions, etc. for easy reference.
Pro Tip: Use clear, descriptive section headers that enable quick scanning and help visitors find the info they need in seconds. Supplement text with eye-catching visuals to make a stronger impact.
Step 4: Optimize your media kit page for discovery
Don‘t let your hard work go to waste! To make your media kit page easy to find:
- Add a link to it in your main navigation menu (use a Custom Link menu item)
- Include a link in your site footer, on your Contact page, and other relevant spots
- Use clear anchor text like "Media Kit" or "Press Room"
- Internally link to the media kit page from other pages, like your About page
- Add a prominent call-to-action (button or banner) on your homepage
Also be sure to optimize the page for search engines:
- Use a short, descriptive URL (eg. mysite.com/media-kit, mysite.com/press)
- Include target keywords in your page title, headers, and copy (eg. "[Brand] Media Kit")
- Add image alt text and filenames
- Set a unique meta title and description
- Build backlinks to the page over time by promoting it
Step 5: Promote your page
Speaking of promotion – your media kit won‘t do you any good if no one sees it! Once it‘s live, make sure to spread the word:
- Share the page on social media (pin it to your profiles too!)
- Include a link in your email signature
- Mention it in your email newsletters and relevant marketing emails
- If you do PR outreach, include a link when pitching yourself to journalists
- If you cold pitch potential partners/sponsors, link to your media kit page
Think of your media kit page as a living document that you‘ll update over time. As your brand evolves and you rack up new wins, add them to the page to keep it fresh and enticing!
3 Media Kit Page Examples to Inspire You
Need some inspiration for your own media kit page? Check out these standout examples:
1. Venngage
What they do well:
- Prominent media kit CTA right on homepage
- Incorporates eye-catching Venngage infographics to showcase data
- Includes detailed info on user demographics and industries
- Features extensive advertising opportunities and specs
2. Ahrefs
What they do well:
- Clean, streamlined one-page format
- Helpful jumplinks menu for easy navigation
- Shows screenshot previews of key product features
- Caters to different geographies with translations
- Closes with strong CTA
3. CopyHackers
What they do well:
- Opens with compelling "as seen in" logos/quotes
- Provides clear, concise "Quick Facts" about the brand
- Offers multiple photography options and contexts
- Includes links to additional resources (books, events, etc.)
See how these brands lead with their most impressive data points, make info easily skimmable, and show instead of just telling? Use these ideas to guide your own media kit page design.
Additional Media Kit FAQs and Expert Tips
By now you should have a solid game plan for creating your WordPress media kit page. Before we wrap up, here are a few more tips and answers to common questions:
How long should a media kit page be?
There‘s no hard and fast rule, but in general, aim for concise and scannable over long and laborious. Most media kit pages fit on a single page (or maybe 2-3 pages max), with the option to click to more details or download a fuller doc if needed.
As a general rule of thumb, include what‘s truly essential and cut anything that‘s not adding significant value.
Should I make my media kit a PDF or a webpage?
Ideally, both! Your primary media kit should live on your website so it‘s indexable by search engines and easy to find/share. However, it‘s also smart to offer a downloadable PDF version with more in-depth info and assets that visitors can save for reference.
What if I don‘t have impressive stats or press mentions yet?
Fret not! Every brand has to start somewhere. Focus on what you DO have, even if the numbers aren‘t huge. For example, instead of total site visitors, you could highlight your month-over-month traffic growth rate or average visitor engagement.
Also, emphasize your unique value prop and personality to start building buzz and credibility. As you grow, keep adding to your media kit page to make it juicier over time!
How often should I update my media kit?
Aim to update your media kit page every quarter (or at minimum, every 6 months) to keep it accurate and enticing. Of course, if you have a major win or change – like winning an award or launching a new product – update ASAP while it‘s fresh!
And remember, your media kit is never truly "done." It‘s an evolving resource you‘ll shape over time. Just get a solid working version up ASAP and keep refining from there.
Shout these from the rooftops:
- Journalist looking to feature innovative startups? Influencer seeking cool brands to collab with? Investor searching for the next unicorn? My media kit has everything you need! [LINK]
- Want the inside scoop on [brand]? Our new media kit page dishes up all the juicy details – check it out here: [LINK]
- New media kit is LIVE! 🎉 Peruse fun facts, press mentions, partnership deets, and more. Take a gander (and a download): [LINK]
Download Our Free Media Kit Template
Want to fast-track your media kit creation? Snag our free, plug-and-play media kit template for WordPress! This template includes:
- Pre-built page layout with all the essential sections (just add your own copy and visuals!)
- Customizable fonts and colors to match your brand
- Optimized for desktop and mobile viewing
- Downloadable as PDF
- Compatible with the WordPress block editor (Gutenberg) and Elementor page builder
- Step-by-step video tutorial
To get the template, just click here. Simply upload the template to your WordPress site, make it your own, and publish when ready!
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Phew, that was a doozy of a guide! But equipped with all these tips and tactics, you‘re well on your way to building a media kit page that magnetizes attention and opens up awesome opportunities for your brand.
Remember, your media kit is one of the most powerful tools in your marketing and PR arsenal. Take the time to craft it with care and keep it fresh over time. The payoff in publicity, partnerships, and growth will be well worth it!
Now go forth and media kit like a pro. We‘ll be cheering you on from the sidelines (and keeping an eye out for your upcoming features)! 🙌
