How to Easily Auto-Publish Your WordPress Blog Posts to LinkedIn in 2023
Are you looking for a way to expand the reach of your WordPress blog and get your content in front of a larger professional audience? Auto-publishing your posts to LinkedIn could be the solution you‘re looking for.
With over 900 million members worldwide, LinkedIn has become the go-to social network for businesses, entrepreneurs, job seekers and thought leaders across all industries. By sharing your blog content on LinkedIn, you can:
- Grow your personal brand and establish yourself as an expert in your niche
- Drive more traffic back to your WordPress website
- Generate new leads and business opportunities
- Engage with your professional network and participate in industry discussions
But manually copying your blog posts over to LinkedIn every time you publish can be tedious and time-consuming, especially if you post frequently. Luckily, there are ways to automate the process so that your WordPress posts are shared on LinkedIn instantly with no extra effort required.
In this comprehensive guide, we‘ll show you step-by-step how to auto-publish your WordPress posts to LinkedIn using two methods:
- With a WordPress plugin
- Using IFTTT (If This Then That)
We‘ll also share some tips for crafting LinkedIn-friendly posts that get maximum engagement and answer frequently asked questions about auto-publishing.
Let‘s get started!
Method 1: Auto-Publish to LinkedIn Using the WP to LinkedIn Auto Publish Plugin
Using a plugin is the simplest way to set up auto-publishing from WordPress to LinkedIn. There are a few different options available, but we recommend the free WP to LinkedIn Auto Publish plugin. Here‘s how to set it up:
Step 1: Install and activate the plugin
In your WordPress dashboard, go to Plugins > Add New and search for "WP to LinkedIn Auto Publish". Click "Install Now" and then "Activate".
Step 2: Configure the plugin settings
Once activated, click on the new LinkedIn Auto Publish tab in your WordPress menu. Here you‘ll configure the main settings:
Profile: Select the LinkedIn profile you want to publish to. You‘ll need to connect the plugin to your LinkedIn account and grant permission.
Share content: Customize the elements of your post that will be shared (featured image, excerpt, etc.)
Posting format: Choose what format the LinkedIn post will use – article, image, link share, or text share.
Categories: Specify any WordPress categories you want to exclude from auto-publishing.
Post types: Choose which post types (posts, pages, custom post types) you want to auto-publish.
When you‘re done, click Save Settings.
Step 3: Connect to LinkedIn
Next, click the "Login with LinkedIn" button to connect the plugin to your LinkedIn profile and grant the necessary permissions. You‘ll be taken to LinkedIn to log in and approve access.
Step 4: Test your connection
Create a new post in WordPress as you normally would. Before publishing, scroll down to the LinkedIn Auto Publish meta box and make sure the "Auto publish this post to LinkedIn" option is checked.
Publish your post and then check your LinkedIn profile. The post should appear instantly, formatted according to your plugin settings.
That‘s it! From now on, every new post will automatically be shared to LinkedIn as soon as it‘s published in WordPress. You can disable auto-publishing for individual posts by unchecking the meta box option.
Method 2: Auto-Publish Using IFTTT
If you‘d prefer not to use a plugin, you can also set up auto-publishing using the free web service IFTTT (If This Then That). IFTTT allows you to create "applets" that connect different apps and services together. Here‘s how:
Step 1: Create an IFTTT account
Go to ifttt.com and sign up for a free account if you don‘t already have one.
Step 2: Connect WordPress and LinkedIn
Click your profile icon and select "Create" to make a new applet. For the "If This" service, choose WordPress. You‘ll need to connect your WordPress blog by entering your site URL, username and password.
For the "Then That" service, choose LinkedIn and connect your LinkedIn account.
Step 3: Configure your applet
Now you‘ll set up the trigger and action for your applet:
- For the trigger, select "Any new post" (or customize as desired)
- For the action, choose "Create a share"
- Customize the message format for your LinkedIn share
Click "Create action" and then "Finish" to activate your applet.
Step 4: Test it out
Create and publish a new post on your WordPress blog. Within a few minutes, it should automatically post to LinkedIn based on your applet settings.
Tips for Maximizing Engagement on Your LinkedIn Posts
Now that you‘ve got auto-publishing set up, here are a few best practices to get the most engagement and clicks on your LinkedIn posts:
- Craft compelling, keyword-rich headlines
- Write a strong hook in the first few sentences to draw readers in
- Include an eye-catching featured image
- Encourage discussion by asking a question or inviting opinions
- Add relevant hashtags to improve discoverability
- Tag anyone mentioned in the post
- Engage with people who comment to keep the discussion going
By putting in a little extra effort on the LinkedIn side, you can really amplify the impact of your auto-published content.
Frequently Asked Questions
Can I auto-publish to my LinkedIn Company page or only my personal profile?
Both the plugin and IFTTT methods work with either personal profiles or Company pages. Just make sure to select the right option when connecting your account.
Will auto-publishing to LinkedIn hurt my SEO or be seen as duplicate content?
No, Google is smart enough to recognize syndicated content and attributes it to the original source (your website). Auto-publishing actually helps by creating more links back to your site.
What if I want to customize the LinkedIn post format for individual posts?
The WP to LinkedIn Auto Publish plugin lets you override the default settings on a post-by-post basis using the meta box. With IFTTT, you‘ll need to set up separate applets for different post formats.
How can I see stats on how my auto-published LinkedIn posts are performing?
LinkedIn provides native analytics for articles and posts that show impressions, interactions, and demographic data. You can access these from your personal profile or Company page.
Start Auto-Publishing and Expanding Your Reach Today
Auto-publishing your WordPress posts to LinkedIn is an easy way to get more exposure for your content and drive traffic to your website. By following the steps in this guide, you can set up automated sharing in just a few minutes using either a plugin or IFTTT.
Remember, auto-publishing is just the first step. To really make the most of LinkedIn as a content distribution channel, be sure to write compelling posts, engage with your audience, and track your analytics to see what‘s working.
Happy auto-publishing!
