Follow the top Instagram Influencers Journey to Fame, Engage with their Posts, and Learn from their Secrets to Success. From Fashion and Beauty to Fitness and Travel, these Social Media Stars are Setting Trends and Inspiring Millions with their Creativity, Authenticity, and Charisma. Find out who made the list, what makes them stand out, and how you can become an Influencer yourself.”
Instagram is a popular social media platform that has become a hub for influencers to showcase their talents and promote various brands. Many top influencers are on the platform with large followings and massive engagement. These influencers span various industries such as fashion, beauty, travel, food, and fitness.
1. Salt Bae
- Number of followers: 50.5 million
- Average engagement rate: 2.00%
- Niche: Food
Salt Bae, also known as Nusret Gökçe, is a Turkish chef and restaurateur who gained widespread popularity in 2017 due to a viral video in which he sprinkled salt on a steak in a distinctive style. The video, which was posted on his personal Instagram account, was widely shared and led to the creation of memes and other forms of online content that featured Salt Bae and his signature “salt sprinkle.”
Salt Bae’s unique style of seasoning food and his charismatic personality quickly made him a sensation on the internet, and he soon gained a large following on social media. He has since opened a chain of restaurants under the Nusr-Et brand, which specializes in steaks and other meats.
In addition to his culinary skills, Salt Bae is known for his fashion sense and for wearing his trademark black sunglasses. He continues to be a popular figure on social media and has been featured in various advertisements, TV shows, and other forms of media.
2. Huda Kattan
- Number of followers: 50.7 million
- Average engagement rate: 0.05%
- Niche: Beauty
Huda Kattan is a highly influential beauty blogger, makeup artist, and entrepreneur. She is widely considered one of the world’s leading beauty influencers and has built an empire around her love of all things beauty-related.
In addition to her cosmetics line, Huda is known for her YouTube channel and her active presence on Instagram, where she has over 40 million followers. Her posts feature everything from product tutorials to skincare tips to makeup transformations, and she is widely regarded as one of the most creative and inspiring beauty gurus on the platform.
- Number of followers: 22.8 million
- Average engagement rate: 0.80%
- Niche: Beauty
Born in New York, James first discovered his passion for makeup at a young age and began sharing his work on social media as a teenager. He quickly gained a massive following thanks to his distinctive style and ability to create stunning looks that range from beautiful to bizarre. He has since worked with some of the biggest names in the beauty and fashion industry, and his makeup skills have been recognized by major publications like Vogue, Cosmopolitan, and Harper’s Bazaar.
In addition to his work as a makeup artist, James is also known for his YouTube channel, where he posts videos on a wide range of topics, including beauty tutorials, lifestyle vlogs, and more. With over 22 million followers on Instagram and a constantly growing audience on YouTube, James continues to be one of the most popular beauty influencers on the platforms and a major force in the beauty industry.
Despite the controversies that sometimes arise, James continues to be an inspiration to many young people and a leading figure in the world of beauty and fashion. He encourages his followers to embrace their individuality and be proud of who they are, and his work has helped to break down barriers and challenge traditional norms in the industry.
- Number of followers: 15.4 million
- Average engagement rate: 0.09%
- Niche: Fitness
Born and raised in Adelaide, Australia, Kayla has always had a passion for fitness and helping others lead healthier happier lives. She began her career as a personal trainer and soon developed her unique workout program, which she dubbed the BBG. The program quickly gained popularity thanks to its focus on high-intensity, full-body workouts that can be done at home or in the gym, and its emphasis on nutrition and lifestyle changes as key components of a healthy, active lifestyle.
In addition to her fitness program, Kayla is also known for her active presence on Instagram, where she has over 18 million followers. Her posts feature a mix of workout tips, motivational messages, and healthy eating inspiration, and she is widely regarded as one of the most supportive and empowering fitness influencers on the platform.
Kayla’s success has earned her numerous accolades, including recognition by Forbes as one of the world’s top young entrepreneurs, and she continues to be a major force in the fitness industry, inspiring women around the world to lead healthy, active lives. She is also the founder of the SWEAT app, which offers personalized fitness programs and support to users around the world.
5. Gigi Hadid
- Number of followers: 76.7 million
- Average engagement rate: 2.95%
- Niche: Fashion and Lifestyle
Gigi rose to prominence as a model and has since become one of the most recognizable faces in the industry, gracing the covers of countless magazines and walking the runway for some of the world’s top fashion brands. She has also been the face of numerous high-profile advertising campaigns and has worked with some of the most famous photographers and designers in the world.
In addition to her modeling career, Gigi has also made a name for herself as a television personality, having appeared as a judge on the popular reality competition show “America’s Next Top Model.” She is also known for her social media presence, with millions of followers on Instagram, where she shares personal moments, photos from her professional life, and behind-the-scenes glimpses of her work.
Gigi has also been involved in various philanthropic endeavors and is a strong advocate for various causes such as environmental protection, animal rights, and women’s empowerment.
6. Bella Hadid
- Number of followers: 57.1 million
- Average engagement rate: 2.26%
- Niche: Fashion and style
Bella rose to prominence as a model and has since become one of the most in-demand models in the industry, appearing on the covers of magazines such as Vogue and Harper’s Bazaar, and walking the runway for some of the world’s top fashion brands. She has also been the face of numerous high-profile advertising campaigns and has worked with some of the biggest names in the fashion industry.
In addition to her modeling career, Bella is also known for her social media presence, with millions of followers on Instagram, where she shares personal moments, photos from her professional life, and behind-the-scenes glimpses of her work.
Bella has also been involved in various charitable endeavors and is an advocate for environmental protection and animal rights. She is widely regarded as one of the most influential and recognizable figures in the fashion industry and continues to captivate audiences with her stunning looks and unique personal style.
- Number of followers: 28.4 million
- Average engagement rate: 1.34%
- Niche: Fashion and Style
Chiara rose to prominence with her popular fashion blog, “The Blonde Salad,” which she started in 2009. The blog quickly gained a large following, and Chiara became known for her unique personal style and her ability to showcase the latest fashion trends and beauty products.
In addition to her blog, Chiara is also active on social media, with millions of followers on platforms like Instagram, where she shares a variety of content, including personal moments, behind-the-scenes glimpses of her life and work, and fashion and lifestyle tips.
Chiara has also used her influence to launch her fashion and lifestyle brand, the “Chiara Ferragni Collection,” which features a range of products, including clothing, accessories, and shoes. She has been recognized for her entrepreneurial success and has received several awards, including the “Influencer of the Year” award at the 2016 Fashion Awards.
- Number of followers: 26.5 million
- Average engagement rate: 2.96%
- Niche: Lifestyle
Carlinhos is a Brazilian LGBTQIA man who enjoys traveling. He frequently posts traveling photos, his TV appearances, displaying his cooking skills, and the best photos of his private life with his partner. In late 2022, Carlinhos joined the Esportes da Sorte platform as one of his brand ambassadors. He also takes part in social justice activities in his native land.
9. Zach King
- Number of followers: 24.6 million
- Average engagement rate: 3.43%
- Niche: YouTube
Zach King is a popular internet figure known for his creative and visually stunning short videos that often feature mind-bending optical illusions and digital magic tricks. He is best known for his presence on Instagram, where he has amassed a massive following of over 50 million followers, thanks to his unique and entertaining content.
King is known for his “six-second magic” videos on the short-video platform Vine, and his Instagram videos often feature a similar style, with fast-paced editing and clever use of special effects. He is also an accomplished filmmaker and has worked on several projects for major brands and movie studios.
In addition to his work on social media, King is also a sought-after speaker and has been invited to give talks and presentations on creativity and the power of digital media at various events and conferences around the world. He is widely regarded as a pioneer in the world of digital content creation, and his work has inspired a new generation of content creators and digital magicians.
- Number of followers: 21.8 million
- Average engagement rate: 6.68%
- Niche: YouTube
Pewdiepie is one of the most popular YouTubers of this age, with a command of over 100M followers on his channel. This Swedish gamer and comedian gained fame from reviewing video games. Even though he is an avid gamer, his IG profile shows lifestyle posts of him and his family life. He has made a name for himself on Instagram by making people laugh. His posts on IG capture the latest events with a sense of humor.
11. Lele Pons
- Number of followers: 50.6 million
- Average engagement rate: 2%
- Niche: YouTube
Lele Pons, or Eleanora Pons, a Venezuelan-American celebrity, transitioned from being a YouTube personality to a singer, actress, and modeling. She started gaining attention on IG when she began hosting comedy videos. In 2017 alone, she had the most viewed stories on IG.
Pons is a multi-talented performer and has expanded her reach beyond social media, appearing in several movies and television shows, including the comedy series “La Voz… México,” and the film “The Human Voice.” She has also released several popular singles as a recording artist, and her music has been featured in several major advertising campaigns.
In addition to her work as a performer, Pons is also an author and has released a bestselling book, “Surviving High School,” which was published in 2018. She has been recognized for her achievements in the world of digital media and has won several awards, including the Shorty Award for Best Viner and the Streamy Award for Creator of the Year.
Lele Pons is widely regarded as one of the most influential Latinx voices on the internet, and her unique and entertaining content continues to captivate audiences around the world.
12. Robert Downey
- Number of followers: 54.6 million
- Average engagement rate: 2.50%
- Niche: Entertainment
Downey first gained recognition in the 1980s with his roles in films such as “Weird Science”, “Less Than Zero”, and “Chaplin”. However, he struggled with substance abuse for many years, which impacted his career. In the 2000s, he made a comeback with his role in “Ally McBeal”, which earned him a Golden Globe Award for Best Performance by an Actor in a Television Series – Musical or Comedy.
It was his role as Tony Stark/Iron Man in the Marvel Cinematic Universe that cemented his status as a cultural icon. The franchise has become one of the most successful movie franchises of all time, with Downey’s portrayal of Stark being widely praised by fans and critics alike.
In addition to his acting career, Downey is also known for his philanthropy and social activism. He has been actively involved in various charitable causes and has used his platform to raise awareness on issues such as climate change, mental health, and human rights.
In conclusion, Robert Downey Jr. is a highly talented and versatile actor who has had a significant impact on the entertainment industry and popular culture. He continues to be one of the most famous figures on social media platforms such as Instagram.
13. Dan Bilzerian
- Number of followers: 33.5 million
- Average engagement rate: 5.33%
- Niche: Business
Bilzerian was born into a wealthy family and began his career as a professional poker player in the early 2000s. He has since become known for his high-stakes gambling and has been featured in several magazines and television shows.
In recent years, Bilzerian has become a popular figure on social media, particularly on Instagram, where he has amassed millions of followers. He is often seen posting photos and videos of his luxurious lifestyle, which includes private jets, expensive cars, and exotic vacations.
Despite his public image, Bilzerian has been the subject of controversy and criticism, with some questioning the authenticity of his extravagant lifestyle and the methods he uses to obtain his wealth. He has been involved in several legal disputes and has faced criticism for his behavior, including allegations of mistreating women and animals.
14. Caio Castro
- Number of followers: 20.6 million
- Average engagement rate: 4.79%
- Niche: Traveling
Caio is a renowned Brazilian actor, athlete, and model with a tremendous global influence in the tourism and travel industry. If you want to know the latest travel trends and the best places to go in the world, he is the person to follow on IG.
- Number of followers: 50.9 million
- Average engagement rate: 0.16%
- Niche: Photography & Travel
Prilly Latuconsina is an Indonesian actress, singer, and social media influencer who rose to fame through her role in the Indonesian soap opera “Cinderella”. She is widely known for her popularity on the social media platform Instagram, where she has millions of followers. Prilly is known for her stylish fashion sense and her vibrant personality, which has won her a massive following. She has also appeared in various Indonesian films and television shows, further increasing her exposure and popularity. With her talent and charisma, Prilly has become one of the most recognized and beloved figures in the Indonesian entertainment industry.
Instagram is a favorite platform for influencers. So, whether you are an upcoming influencer or a business looking for an influencer to boost its presence online, it’s essential to know the top influencers in your niche. For upcoming influencers, you can study the list of our top 15 Instagram influencers and learn what not to do on IG and the kind of content to grow your numbers.