Top 15 TikTok Influencers to Follow [Inspiration Social Strategy]

TikTok Influencers

One of the defining characteristics of TikTok Influencers is their ability to create engaging and entertaining content that resonates with their audience. Whether it’s through dance videos, comedy skits, or lip-syncing performances, these creators have mastered the art of capturing attention and keeping their followers engaged.

In addition to their creative skills, TikTok Influencers also possess a keen understanding of social media marketing and branding. They know how to leverage their platform to promote products and services, collaborate with other influencers and brands, and build their brand.

1. Khaby Lame


  • Number of followers: +154.2M
  • Estimated net worth: +$15 Million (Source: Celebrity Net Worth)

The Senegalese-born TikTok star Khabane Lame

resides in Italy and is the most influential TikToker. Khaby is famous for creating non-verbal reactions to “mock” basic life hacks that seem complicated.

As per the New York Times, Khaby Lame is among the millions who lost their jobs when the Covid-19 pandemic broke out in early 2020. He was a factory worker in Italy. After he was fired as a machine controller, he started creating content. According to Forbes, Khaby made US$10 million in 2021 from making speechless videos.

2. Charli D’Amelio


  • Number of followers: +149.6M
  • Estimated net worth: +$20 million (Source: Celebrity Net Worth)

Known as the queen of TikTok, Charlie D’Amelio is an American-born media personality. Before starting her social media career, Charli D’Amelio was an award-winning dancer for over 10 years.

Her popularity in TikTok started rising in 2019 when she began posting her dancing videos in June 2019. Charli’s breakthrough came during the broadcasting of Jalaiah Harmon’s “Renegade” dance. Since then, she has worked with Prada during Paris Fashion Week, and EOS Cosmetics, and even appeared in a Super Bowl commercial!

3. Bella Poarch


  • Number of followers: +92.7M
  • Estimated net worth: $12 Million (Source:

Bella Poarch, an American-Filipino star, is the third most influential TikToker. She signed up for her TikTok account in April 2020 and quickly rose to fame, now boasting over 90 million followers. Bella gained her notability from her lip sync videos which went viral in August 2020.

Bella also features in her music videos, Rihanna’s Savage x Fenty Vol. 3 fashion show, Sub Urban’s music video for ‘Cirque’, and she is a  brand ambassador for HyperX.

4. Addison Rae


  • Number of followers: +88.9M

Before joining TikTok, Addison Rae was a model and social media influencer. She made her first TikTok video showcasing her dancing moves in 2019 and quickly gained millions of followers in one year. As of the end of 2020, Addison was the second most followed personality in TikTok.

This star partners with The Hype House, Hollister, Reebok,  L’Oréal, and American Eagle. She has also appeared on Keeping Up With The Kardashians and signed a multi-film deal with Netflix. Addison Rae co-owns Item Beauty, a makeup line in partnership with Madeby.

5. Will Smith


  • Number of followers: +73M

Will Smith is among the many celebrities who have taken advantage of TikTok to grow their status. Will Smith regularly posts funny videos on his account, so if you are having a dull day, check some of his videos to cheer up? This movie star joined the platform in October 2019 to expand his social-media empire.

Smith TikTok’s popularity is said to have grown after slapping comedian Chris Rock during the 2022 Oscar Awards. A blessing in disguise for Will? Even so, not many people appreciated his actions on that day.

6. Zach King


  • Number of followers: +72.6M

If you are looking for digital magic tricks and comedy skits, Zach King dwells in such. This content creator showcases 6-second lively magic videos popularly known as Magic Vines. People across the world like his content. His TikTok videos have attracted over 2.2 billion views making them the most popular videos on the platform.

Before joining TikTok in 2016, the Los Angeles-based illusionist posted video recordings on YouTube and Vine.

7. Kimberly Loaiza


  • Number of followers: +71.9M

Kimberly Loaiza is a renowned Mexican musician-cum-internet personality. She began her social media career in 2016 by posting videos on YouTube. Initially, she made makeup videos, trivia for girls, and hair tutorials. In 2019, she released her first single track, “Enamorarme.”

Loaiza made her TikTok debut in early 2020 by uploading a 15-second clip to promote one of her singles, “No seas celoso,” meaning “don’t be jealous.” In the short video, she encourages her fans to do the #noseascelosochallenge. Besides the challenge, the Mexican star collaborates with fellow influencers in her videos. Running the challenge and collaborating with fellow influencers has made Loaiza grow her fan base.

8. MrBeast


  • Number of followers: +71.9M

Tieing with Kimberly Loaiza is Greenville’s social media influencer, MrBeast’s followers exceed 71.9M. MrBeast real name is Jimmy Donaldson. His popularity started rising in 2016 when he made fun of YouTube video introductions through his “Worst intros on YouTube” series.

He joined TikTok in the last quarter of 2020 and posted his first video. According to, MrBeast gained a whopping 13,800,000 followers when he joined the platform. His short video content includes jokes, host giveaways, and questions that cheer duets. He also uses the platform to boost his YouTube channel.

9. Burak Özdemir


  • Number of followers: +68.4M

This famous Turkish chef is arguably among the wealthiest people on TikTok. He is popular for making mammoth burgers and jumbo fried cheese balls. The TikTok star rose to fame by demonstrating his culinary prowess, joining forces with celebrities like Will Smith, Ronaldinho, and TikTok superstar Khaby Lame.

10. The Rock


  • Number of followers: +65.1M

Dwayne Johnson, The Rock, became a household name as a wrestler in WWE (World Wrestling Entertainment) from 1996 to 2011. This professional wrestler has been starring in movies including the famous The Scorpion King, Walking Tall, and The Rundown, among others.

The Rock regularly posts videos showcasing his workout sessions, spending time with family, and trying out new challenges. Unlike other TikTokers who use the platform for fun and to grow their followers, The Rock spreads positivity and a sense of belongingness in the community.

11. Dixie D’Amelio


  • Number of followers: +57.5M

Remember Charli D’Amelio? Dixie D’Amelio is her older sister. The two sisters frequently post content on each other’s accounts to grow their followers. Dixie made her debut after releasing her first single, “Be Happy,” in mid-2020.

Dixie joined TikTok in 2019 after her sister became popular on the platform. Her (Dixie) fame on TikTok is because of her singing, dancing moves, and advertisements. She also features in “Charli vs. Dixie,” her sister’s Snapchat series, and “The D’Amelio Show,” a Hulu reality-TV series.

12. Jason Derulo


  • Number of followers: +56.9M

Jason has hailed himself for turning TikTok from ‘a dance app’ to the influential social media platform it is today. Besides posting his music and dance-based clips, he regularly posts comedy, awkward moments in life, and some of his challenging activities at home. As a media personality, Jason has been featured in some trending collabs with popular TikTokers. And he is now working to collaborate with The Rock.

13. Michael Le


  • Number of followers: +52.2M

A Florida-based influencer, Michael Le is popular for posting dance content on social media platforms, including TikTok. Michael has been passionate about dancing and choreography since he was a kid and used social platforms to showcase his talent.

Unlike other TikTokers who post a variety of content, Michael’s focus is on dance videos. He is famous for choreographing one of Chris Brown’s songs, “Came To Do.” Besides dancing, he writes blogs and is a photographer.

14. Kris Collins


  • Number of followers: +47.4M

Kris is a content creator on TikTok and YouTube. She joined TikTok after being laid off as a hairdresser in Vancouver during the pandemic (Covid-19). She started by posting short comedy sketches that involved her family members during the Covid-19 lockdowns.

A quick rise to fame earned her sponsorship deals with Amazon, Lionsgate, Hershey, and Pantene.

15. Avani Gregg


  • Number of followers: +42.7M

Avani became famous on TikTok after doing a video of herself transforming into a Harley Quinn-style clown. The clip had over 80 million views and earned her the nickname the coolest “clown girl” nickname from her followers. Most of her content is on make-up. In 2019, she was awarded a Shorty Award for TikToker of the year.


TikTok is still a predominant platform for showcasing your skills and ideas and for brand ambassadors to promote their brands globally. By being a TikTok influencer, you can influence, motivate and make a difference in the online community. Do you want to feature as a top TikToker influencer? Showcase your abilities to the world as best as you can, and be patient!

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