Want to embed your Facebook videos in WordPress? It‘s a great way to keep your site fresh, drive more engagement, and grow your social media following.
By embedding videos you post on Facebook directly into your WordPress posts and pages, you can:
- 🎥 Get more mileage out of the video content you‘re already creating
- 🙌 Make your website more dynamic and interactive
- 📈 Cross-promote your Facebook page to your website audience
- ⏰ Automatically sync new Facebook videos to your site
Sounds great, right? Don‘t worry – embedding Facebook videos in WordPress is easy. Even if you‘re not super tech-savvy.
In this expert guide, I‘ll walk you through exactly how to embed a Facebook video in WordPress step-by-step. I‘ll also share some tips and best practices to help you get the most out of your embedded videos.
Why Embed Facebook Videos in WordPress?
Before we dive into the tutorial, let‘s talk about why you‘d want to embed Facebook videos in WordPress in the first place.
Here are a few key benefits:
Increased engagement. Video is one of the most engaging types of content. Adding videos to your WordPress site can help capture attention and keep visitors on your site longer. In fact, websites with video have an average 2.6x longer dwell time compared to those without (Wistia).
Better social media promotion. Embedding your Facebook videos on your website exposes them to a whole new audience. If visitors enjoy the video, they may be inclined to like/follow you on Facebook for more. You can even include a "Like Page" button right alongside your embedded video.
Automated content syncing. Once you set up your embedded Facebook video feed in WordPress, any new videos you publish on Facebook will automatically show up on your site too. It‘s an easy way to keep your site feeling fresh without a ton of manual work.
Enhanced credibility. Embedding videos directly from your official Facebook page lends more credibility and authenticity vs. just uploading the video files separately to your site. Visitors can see the video is legit from your brand on Facebook.
SEO benefits. While embedding Facebook videos in WordPress doesn‘t directly boost SEO, it can indirectly help your search engine rankings by improving user engagement signals. Videos also give you opportunities to optimize for relevant keywords in titles, descriptions, etc.
The proof is in the numbers. Check out these compelling video marketing statistics:
- 86% of businesses use video as a marketing tool (Wyzowl)
- 88% of video marketers are satisfied with their ROI (Animoto)
- Adding video to websites can increase organic search traffic by over 200% (Forrester)
Bottom line: If you‘re creating videos for your Facebook page, embedding them into your WordPress site is a no-brainer. It gives you a ton of additional benefits with very minimal effort.
What You Need to Embed a Facebook Video in WordPress
Alright, let‘s get into the nitty gritty. Here‘s what you need to follow along with this tutorial:
- A WordPress website
- A Facebook page or group with videos
- The Facebook Feed Pro WordPress plugin by Smash Balloon
We‘ll be using the Facebook Feed Pro plugin to embed a Facebook video feed and customize how it displays.
While there is a free version of the plugin, I strongly recommend the pro version to unlock all the video embedding features and customization options. Plans start at just $49/year.
Trust me, it‘s worth the small investment. Using a dedicated plugin will make your life way easier than trying to manually embed Facebook video code snippets.
Step 1: Install & Activate Facebook Feed Pro Plugin
First thing‘s first. You need to get the Facebook Feed Pro plugin installed and activated on your WordPress site.
If you‘re not sure how, check out this guide on how to install a WordPress plugin for a quick refresher.
Once you have it installed, head over to the Facebook Feed » Settings page. Here, you‘ll need to enter your license key to activate the pro features.
You can find your license key in your Smash Balloon account dashboard.
Step 2: Connect Your Facebook Page or Group
In this step, you‘ll link up the specific Facebook page or group you want to embed videos from.
Start by going to the Facebook Feed » All Feeds page and click the big blue "Add New" button at the top.
Next, you‘ll choose what type of Facebook feed to create. Since we want to embed videos, go ahead and select "Videos" as the feed type.
Now click "Add New" under "Select a Facebook Page". You‘ll go through a quick process to connect to Facebook and give Smash Balloon access to your pages and groups.
Once you‘re connected, select the specific Facebook page or group you want as the source for your embedded videos.
Pro Tip: You can set up multiple feeds to embed videos from different Facebook sources.
Step 3: Choose Your Video Feed Template
After you select your Facebook video source, Smash Balloon will generate a preview of what your embedded video feed could look like.
You‘ll see a bunch of different layout templates to choose from, like:
- Grid
- Carousel
- List
- Masonry
There‘s no right or wrong choice here. It‘s all about picking a layout that fits well with your website design and the type of video content.
For example, the list layout works well for tutorials and educational content. But a masonry or carousel layout is great for creative visual content.
Once you land on a layout you like, click "Next". Don‘t worry – you can always change this later.
Step 4: Customize Your Embedded Video Feed
Now for the fun part: customization! This is where you can really make your embedded Facebook videos match your unique WordPress site.
I won‘t go through every single customization option. There are a TON in Facebook Feed Pro, which is great for flexibility. But here are some of the key things you can customize:
- 🎨 Colors: Pick custom colors for your feed background, text, links, buttons, and more to match your site perfectly.
- 📏 Layout: Customize # of columns, spacing, video player size, aspect ratios, and more to fit your page.
- 🖼️ Video Details: Control exactly what shows with each video, like titles, descriptions, likes/reactions, publish date, comments, and view counts.
- 🎥 Video Behavior: Enable autoplay or make video open in a lightbox popup for better viewing.
- ↔️ Responsive: Set # of columns and videos that display based on screen size for mobile-friendliness.
- 🏷️ Header: Add a custom header with your Facebook avatar + name + bio intro to the feed.
- 💬 Lightbox: Style the popup lightbox for playing videos, like colors and whether to display comments.
As you configure the options in the left panel, your live preview will update on the right. So you can see exactly how it‘ll look before making it live on your site.
I recommend clicking through the tabs at the top to explore all the different options.
My biggest tip? Don‘t go overboard with the customizations. Keep it clean and simple to let your videos be the star.
Step 5: Embed Your Facebook Videos in WordPress
Once you‘re happy with how your Facebook video feed looks, it‘s time to actually embed it into your WordPress site.
With Facebook Feed Pro, you have 3 easy embed options:
- Shortcode
- WordPress block
- Widget
Shortcode is a quick snippet of code you can copy/paste to display your feed. Smash Balloon automatically generates a unique shortcode for each feed.
Just grab the shortcode and paste it into the code editor wherever you want your videos to show up. For example:
[custom-facebook-feed feed=1]
The WordPress block method is even easier. Simply edit the post or page where you want your feed to appear.
Click the "+" to add a new block and search for "Facebook". Then choose the "Smash Balloon Facebook Feed" block.
Lastly, you can use the widget option to display your video feed in your site‘s sidebar, footer, or any widget area.
Just go to Appearance » Widgets and add the "Smash Balloon Facebook Feed" widget to your desired widget area.
Examples of Embedded Facebook Video Feeds
Need some inspiration? Here are a few examples of awesome Facebook video feed embeds in the wild:
Embedded Product Demo Videos
In this example, an ecommerce store embeds product demo videos from their Facebook page right in line with their product descriptions. It‘s a great way to give shoppers a more interactive look at their products.
Embedded Event Highlight Videos
Here, a WordPress site embeds a highlight reel of videos from a recent company event. It helps bring the in-person experience to their whole audience.
Embedded Educational Video Series
This site embeds a series of short educational videos from their Facebook page to create a free video course right on their site. The video topics are great for attracting organic search traffic.
Pretty cool, right? And this is just scratching the surface. You can embed Facebook videos in so many creative ways to level up your WordPress site.
Tips for Driving Traffic With Embedded Facebook Videos
Embedding your Facebook videos in WordPress has a ton of benefits in itself. But you also want to think about how those videos can drive more traffic and leads to your site.
Here are a few tips:
✍️ Optimize video titles/descriptions for SEO. Use relevant keywords in your video titles and descriptions. It will help them show up in search results.
🔗 Include links back to your site. Add clear CTAs and links back to relevant pages on your site in your Facebook video descriptions. You can also add links in a pinned comment.
👀 Grab attention with thumbnails. Choose a compelling thumbnail image for each video that will make people want to click. Use close-ups of faces, bright colors, and text overlays.
🎬 Tease longer video content. Post a short teaser video on Facebook that drives to the full video hosted on your website. It‘s a great way to attract viewers to your site.
📹 Embed playlists, not just single videos. With Facebook Feed Pro, you can embed whole playlists of videos around a theme. It‘s great for binge-watching and boosting total watch time.
Conclusion
Whew, that was a lot! I know embedding Facebook videos in WordPress can feel overwhelming at first. But I hope this guide showed you that it‘s totally doable – and totally worth it.
Just remember:
✔️ Embedding Facebook videos keeps your WordPress site fresh with engaging content
✔️ It‘s an easy way to get more mileage out of videos you‘re already creating for Facebook
✔️ With the right plugin, you can completely customize how your videos look and function
✔️ Embedded videos open up new opportunities to drive traffic and leads to your site
So what are you waiting for? Go embed some awesome Facebook videos on your WordPress site!
If you have any questions or tips of your own, drop ‘em in the comments.
This post contains affiliate links. If you purchase a product through my link I may receive a commission at no extra cost to you. I only promote tools I believe in!
){kind=link}