Hey there, fellow marketer! Are you ready to supercharge your email signups and conversions? If you‘re not using spin to win optins yet, you‘re missing out on one of the most powerful tactics in the game.
Imagine grabbing your website visitors‘ attention with an irresistible interactive popup that lets them spin a virtual wheel to win exciting prizes. It‘s like a mini game show right on your site!
Not only is it a blast for users, but spin to win optins are insanely effective. We‘re talking conversion rates as high as 15-30% or more, according to OptinMonster case studies. That‘s leagues above the typical 1-3% for standard signup forms.
And the best part? Creating these high-converting gamified optins is easy peasy with tools like OptinMonster – no coding required!
In this ultimate guide, we‘ll walk you through everything you need to know to roll out spin to win optins in WordPress and WooCommerce like a pro. From set up to design tips to advanced strategies, you‘ll learn how to harness the power of gamification to grow your list and sales faster than ever.
Let‘s dive in!
Why You Need to Jump on the Spin to Win Trend Now
So what‘s the big deal with spin to win optins anyway? Why are marketers raving about them? Here are a few compelling reasons:
- Sky-high conversion rates – As mentioned, spin to wins can generate 15-30%+ email signup rates. For some perspective, here‘s how that stacks up against other types of optins:
| Optin Type | Average Conversion Rate |
|---|---|
| Spin to Win | 15-30%+ |
| Exit Intent Popup | 5-10% |
| Sidebar Form | 1-3% |
| Bottom of Post CTA | 0.5-1.5% |
Sources: OptinMonster, Sumo
Massive engagement and buzz – Spin to win optins are so darn fun and novel compared to boring forms, they get people talking and sharing. Engaged visitors spend longer on your site and spread the word to others.
Huge sales boosts – By offering juicy coupon prizes on your spin wheel, you motivate more new leads to make a first purchase and existing customers to buy again. Ka-ching!
Instant list growth – Even if folks don‘t buy right away, you still capture their email. Now you can nurture them with follow up marketing to turn them into customers down the line.
Stands out in a crowded inbox – With so many emails flooding your subscribers‘ inbox, you need a way to stand out. Gamification is still relatively uncommon in email, so spin to win optins grab attention and get remembered.
In short, spin to win optins are a marketer‘s secret weapon for cranking up conversions, engagement and revenue. Even if you‘re already using other types of optins, spin to win should be the next addition to your toolkit.
How to Add a Spin to Win Optin to Your WordPress Site (Step by Step)
Alright, ready to get your own spin to win up and running? Just follow these simple steps using OptinMonster (the king of conversion optimization tools). No coding ninja skills needed!
Step 1: Create Your OptinMonster Account
First things first, head to OptinMonster‘s website and sign up for an account. To unlock the Spin to Win campaign types, you‘ll need a Pro or Growth plan.
Already have an OptinMonster account? Excellent, log right in.
Step 2: Create a New Spin to Win Campaign
From your OptinMonster dashboard, click the snazzy "Create Campaign" button in the top right corner.
In the campaign creation wizard, select the "Gamification" campaign type. Then choose the "Spin a Wheel" template that catches your eye.
Name your new campaign something clear and memorable. Hit the "Start Building" button and voila! You‘re transported to OptinMonster‘s drag-and-drop builder.
Step 3: Design Your Spin Wheel Optin
Now for the fun part – giving your spin to win some visual pizzazz! In the builder, you‘ve got full control to customize every aspect of your optin.
Here are some key elements to tweak:
- Headline – Write an attention-grabbing headline that clearly conveys the benefit of spinning and winning. Keep it punchy!
Good examples:
- "Spin to Win Up to 50% Off!"
- "Try Your Luck to Unlock Free Shipping!"
- "Spin the Wheel for a Chance at $100 Off!"
Body copy – Add a line or two explaining how the optin works and pumping up the excitement. Don‘t forget to work in some fear-of-missing-out and urgency!
Spin wheel wedges – Click the wheel to edit the number of wedges, colors, probability weights and prize labels. Make your grand prize wedge pop and smaller prizes blend in more.
Call-to-action button – Choose an action-oriented, first-person CTA like "I Want to Spin!" or "Let‘s Do This!". A dash of enthusiasm goes a long way.
Form fields – Keep it simple by just asking for email. The less friction, the better! You can always collect more info in a post-optin survey or email.
Image – If you like, add a related image to make your optin more eye-catching and on-brand. Just make sure it doesn‘t distract from the wheel.
Remember, the goal is to make your spin to win look professional and trustworthy yet bursting with fun and personality. Let your brand voice shine through!
Step 4: Configure Your Campaign Settings
We‘re in the home stretch! Click the "Display Rules" tab to determine where and when your spin to win shows up.
OptinMonster offers a dizzying array of targeting rules to get your optin in front of the right people at just the right moment. Some of the most effective for spin to wins are:
- Exit intent – Trigger your optin when a visitor goes to leave the page. Great for making a last-second compelling offer.
- Time on page – Display the wheel after someone has been browsing for a certain number of seconds (e.g. 30). That way you engage people who have already shown interest.
- Scroll percentage – Show the optin when a user has scrolled down X% of the page. Another way to target more engaged visitors likely to convert.
You can mix and match rules to your heart‘s content to nail your targeting. Just be sure to preview how it looks on desktop and mobile to ensure a good user experience.
Under "Integrations", connect your email marketing service so new leads from your spin to win are automatically added to your list. OptinMonster supports all the popular platforms like Mailchimp, Constant Contact, ActiveCampaign, and more.
Finally, head to the "Success" view to customize what people see right after they spin the wheel. You‘ll want to reveal their coupon code and give instructions on how to apply it. It‘s also smart to set expectations on when they‘ll get their welcome email.
One last step – go to the "Settings" tab and configure a "Thank You" page people are redirected to post-spin. This is a prime opportunity to keep the momentum going. Display their coupon code again and highlight related products to encourage immediate purchase. Strike while the iron is hot!
Step 5: Publish Your Spin to Win Campaign
You did it! Just hit "Publish" and follow the prompts to connect your WordPress site to OptinMonster. The OptinMonster plugin makes it a snap.
To double check that everything‘s working smoothly, open up your website and take your spin to win for a test drive. If the targeting rules you set are behavior-based, you might need to play around a bit to trigger the wheel.
5 Tips to Get the Most Out of Your Spin to Win Optins
Creating your optin is just the first step. To squeeze out the highest conversion rates possible, try implementing these tips:
- Offer a variety of prize values – People love the thrill of a shot at a big windfall, even if the odds are slim. But you also want them to feel like they have a good chance of winning something.
Give out several prize tiers – maybe a "grand prize" of 50% off, a couple 25% off mid-tier prizes, and a bunch of 10-15% off prizes. That way every spin feels like a win! Just be sure your probabilities are set so you‘re not giving away the farm.
- Personalize prizes based on user behavior – The more relevant your offers, the better they‘ll convert. With OptinMonster‘s Smart Tags and onsite retargeting, you can customize coupon codes and prize copy based on what pages someone has visited or items they‘ve looked at.
For example, if a user has been eying a specific product category, your grand prize could be "[X]% Off [Category] Items". Or if they‘ve put something in their cart but haven‘t purchased, offer a spin to win free shipping or a cart-specific discount. The sky‘s the limit!
- Create urgency with countdown timers – Slap a ticking clock on your optin to ignite people‘s FOMO and compel them to spin now before they miss out. You can set your wheel to only appear for a limited time or expire the coupon code after a certain number of hours.
Here‘s an example of what that might look like:
- A/B test different designs and copy – Spin to win optins may be inherently awesome, but there‘s always room for improvement!
To find the highest-converting version, run an A/B test. Create two slightly different variations and see which one performs best. Then keep the winner and test something else. Rinse and repeat for continuous optimization!
Some elements to experiment with:
- Headline copy
- Button color and text
- Number and value of prizes
- Background image or patterns
- Combine spin to win with other optins for even more punch – The fun doesn‘t have to stop after the first spin! Once you‘ve added users to your list, hit them with another spin to win via email or the next time they visit your site.
OptinMonster lets you create automated email drip sequences based on optin activity. So you could trigger a special follow up offer a day after someone spins for the first time.
Or use OptinMonster‘s page-level targeting to show a different spin wheel on a specific post-purchase thank you page with another discount for their next order.
By combining multiple spin to wins with email follow ups, you create a high-converting funnel that keeps people engaged and coming back for more!
Spin to Win Examples to Inspire You
Need some inspiration for your own spin to wins? Take a page from these creative OptinMonster customers:
- Kennedy Blue – This bridal dress shop welcomes new visitors with a spin to win 10-20% off. It‘s a perfect fit for their audience of excited brides-to-be looking for a great deal.
- Skates.co.uk – This skating gear retailer targets abandoning shoppers with a gamified exit popup. It creates one last shot at conversion before someone leaves the site.
- Shockbyte – A Minecraft server hosting site, Shockbyte offers a spin to win free server upgrades. It‘s a smart, relevant prize their users are eager to score.
For even more examples and case studies, check out OptinMonster‘s roundup of spin to win campaigns.
Ready to Gamify Your List Growth?
Whew, that was a lot to take in! But now you‘re fully equipped to create spin to win optins that delight your audience and send your conversion rates soaring.
Just remember:
- Sign up for OptinMonster
- Create your spin wheel campaign
- Customize the design to make it pop
- Set your targeting and optimization rules
- Publish it and watch your list and sales explode!
The key is to get creative and have fun with it. Put yourself in your visitors‘ shoes and imagine what kind of prizes and experience would get you pumped to sign up and buy.
Experiment with different variations and always be testing. The more you refine your spin to wins over time, the bigger impact they‘ll make on your bottom line.
With OptinMonster in your toolkit, the sky‘s the limit. You‘ve got all the features and flexibility to build gamified optins like a pro, without needing to touch a line of code.
So what are you waiting for? Your potential customers are out there just waiting to be wowed by your next spin to win. Get building and show them a good time!
If you want to learn even more ways to grow your WordPress site, check out our guides on lead generation strategies and email list building tools.
Here‘s to your spin to win success!
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